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Leapfroggs delighted to Whizz and Go

A Leapfrogg product story
Edited by the Marketingweek Marketplace editorial team Jul 3, 2008

WhizzGo, which offers pay-as-you-go cars, has selected top internet marketing experts at Leapfrogg to enhance its up-and-coming website.

Leapfrogg's remarkable ability to advise website owners on how to make their websites easy-to-use and informative tools which attract, adapt and maintain custom, will now help to provide 15 cities with a pay-by-the-hour online car club and customers can expect to book a car in just 30 seconds.

Liam Grant, National Marketing Manager for WhizzGo, said: "Our website and online strategy is at the heart of everything we do at WhizzGo and so choosing the right search engine optimisation (SEO) partner is critical to our ongoing success".

He continued: "Leapfrogg impressed us with their knowledge, professional attitude and down-to-earth advice and guidance".

WhizzGo is already enjoying the benefits of having the online customer acquisition experts on its side as Leapfrogg makes recommendations on the new site's architecture, copy and layout, set to go live in July.

Grant clarified the importance of this partnership: "We are delighted to be working with Leapfrogg in developing our online presence, allowing us to continue the rapid nationwide expansion of WhizzGo's pay-by-the-hour car club concept".

The pay-as-you-go cars are an affordable, all-inclusive way to enjoy the pleasure a car brings without the hassle.

Perfect for residents wanting a weekend away, businesses travelling to a far-away conference or tourists wanting to explore the UK on their own terms; WhizzGo offers cars in more cities than any of its competitors.

Corporate responsibility is important to Leapfrogg and it is thrilled to gain another client keen to uphold eco-friendly practice by using low-emission vehicles and lowering pollution and congestion in cities.

Ben Potter, Sales Manager at Leapfrogg, explained: "Owning a car in the centre of a busy city is growing in cost by the day, never mind the issue of parking.

"The concept of car sharing has so many advantages, not least in reducing our carbon footprint.

"The opportunity to work on this project is not only exciting because of the opportunities that exist for WhizzGo to generate awareness, increase its customer base and communicate its message in new and creative ways but also because the whole concept is very much in keeping with our own environmental values".

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