Product category:
Search marketing
News Release from: Leapfrogg
Edited by the Marketingservicestalk Editorial
Team on 15 January 2008
A model example of search marketing
success
By appointing the right search engine marketing agency and making a commitment to search, small businesses can transform the performance of their website.
So why are some SMEs still so reluctant to invest in search? To date, an impressive 76 per cent of SMEs report a boost in sales when investing in search marketing, according to recent research commissioned by Microsoft adCentre and conducted by Vanson Bourne Yet despite this, a staggering 62 per cent of small businesses in the UK are still not investing in search marketing, citing time, cost and complexity as reasons for not investing
This article was originally published on Marketingservicestalk on 25 Jul 2008 at 8.00am (UK)
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But embracing search marketing needn't be expensive, time consuming or complicated.
Quite the opposite, said Ben Potter, Sales Director at Leapfrogg, a UK search engine marketing company specialising in solutions for SMEs: "I understand the concerns of small business owners when it comes to investing in search; however, the costs at this stage remain relatively low in comparison with other forms of marketing and although a degree of time is required on the part of the client, most of the activity is covered by the agency.
"I believe there to be a closing window of opportunity for some SMEs to get online before ever-increasing competition, and therefore costs, push search out of reach for those with limited resource.
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"This is not scaremongering: it is based on already escalating paid search click costs and more and more companies realising the value of SEO (search engine optimisation), which is therefore increasing competition for top 'natural' placement".
Leapfrogg cites the case of Fresh Agents, a Brighton-based model agency that recently made the investment at the right time and are now reaping the benefits.
From having an under-performing website in terms of design and functionality and a limited search engine presence, by their own admission, Fresh Agents' website today is transformed.
By working in partnership with Leapfrogg and web designer Make Media to create a much improved website, which combined good design, functionality and of course SEO, their business and website are performing better than ever.
And the results speak volumes.
Fresh Agents now report an overall traffic boost of 157 per cent, search engine traffic increase of 990 per cent, traffic from Google increasing by 2,105 per cent and online applications increasing by 320 per cent in just 12 months.
Fresh Agents commented: "I have been delighted with the impact of our new website and the response to the SEO activity - it really has been invaluable to our business".
Potter added: "The success enjoyed by Fresh Agents, in such a short space of time, demonstrates that with the right strategy and commitment from the client, search marketing can have a profound impact upon a small business.
"A year ago, the Fresh Agents website did very little for them in terms of core business objectives.
"Today, by working alongside our colleagues at Make Media, we have been able to implement a cost-effective SEO strategy that has transformed their online business".
Based in Brighton, Leapfrogg is one of the leading search engine marketing companies in the UK helping SMEs to realise the potential of their sites through a range of ethical search engine marketing solutions.
Services include consultancy in 'on the page' search engine optimisation, link building, social media, online PR, usability and paid search.
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