Gym selects Latitude online advertising service
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Latitude Group product story
Edited by the Marketingweek Marketplace editorial team
May 28, 2010
Latitude Digital Marketing has announced that it is launching an online audio and video advertising service with Fitness First signing up to its Spotify advertising service.
The campaign for Fitness First will centre on driving downloads of its free three-day pass through the music-streaming service, using audio and display adverts.
David Jones, head of global member experience at Fitness First, said: 'Latitude has proven its ability to develop new channels for Fitness First, while reducing the cost-per-download of our free passes with work on search engine optimisation, pay-per-click, affiliate marketing and display advertising.
'Spotify could be an ideal fit for Fitness First with its geographical and demographic targeting,' he added.
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