Product category:
Search marketing
News Release from: Latitude Group
Edited by the Marketingservicestalk Editorial
Team on 30 May 2007
Latitude makes early move on Yell.com
Search marketing agency Latitude Group was one of the first to take advantage of the decision by Yell to add a pay-per-click system to the yell.com search platform.
The market-leading search agency has already introduced several clients to Yell's new ppc platform, including The Training Camp, Surgicare, Fitness First, MacDonald Hotels and computerquoteinsurance.com Jon Myers, Search Director at Latitude, said it was a sign of the maturing search market that Yell had introduced its ppc offering
"We welcome Yell's decision to enhance its search product in this way and wish them every success.
"The concept of online search is now firmly rooted, with consumers realising it can pay dividends to search on several platforms, rather than just one.".
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