Product category:
Search marketing
News Release from: Latitude Group
Edited by the Marketingservicestalk Editorial
Team on 23 May 2007
Ocean Finance extends search campaigns
Ocean Finance is to expand its search marketing trials of Google Mobile and Google Video, devised and managed by search marketing agency Latitude.
Ocean received its first successful loan application within days of the mobile trial's launch in January The finance company's mobile campaign targets internet users using Google on their phones to search for information about secured loans
A mobile user searching for information about loans will find Ocean Finance at the top of Google's search results.
A one-button link then allows users to call Ocean direct via a dedicated telephone number for mobile-originating enquiries.
Latitude is also using its expertise to help Ocean expand its search campaigns into the online video market and Vibrant Media's click space operation IntelliTXT.
Through Ocean Finance's Google Video campaign, potential Ocean customers who use Google Video to search for information on secured loans will be directed to Ocean's television advertisements.
After viewing an ad, the customer will be presented with a one-click link to Ocean Finance's website, where they can fill out an application form.
Latitude and Ocean are also set to make use of IntelliTxt.
When this pioneering campaign goes live, internet users that are reading up on, or researching, financial products and services on the web will be encouraged to visit the Ocean website through unobtrusive links embedded in the text of online articles and web pages.
Commenting on Latitude, Stuart Johnson, Marketing Director of Ocean Finance and Mortgages, said: "I have worked closely with Latitude for the past five years and it's just this aggressive development strategy that has allowed Ocean to maintain such a long-term relationship with Latitude in a media sector renowned for partner swapping".
Commenting on Ocean's use of Google Mobile, Google Video and IntelliTXT, Jon Myers, Director of Search at Latitude, said: "Ocean's campaigns highlight our commitment to explore new online marketing opportunities for our customers.
"The search landscape is constantly changing, so it's vital we're on top of the latest products if we want to serve forward-thinking clients like Ocean".
Latitude's unrivalled pay-per-click and search engine optimisation expertise enables its clients to obtain consistently superior returns from their investment in search engine marketing.
In 2007 the agency won Net Imperative's 'Search Campaign of the Year' award; it also won the 2006 Media Momentum Award as Britain's fastest-growing digital media company (shortlisted again in 2007) and its chief executive officer, Dylan Thwaites, was chosen as the 2006 Ernst and Young Technology and Communications Entrepreneur of the Year.
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