Product category:
Point of purchase, retail design
News Release from: the last 4 feet
Edited by the Marketingservicestalk Editorial
Team on 06 July 2007
SMP Group unveils in-store division
In March 2007 SMP Group launched "the last 4 feet" as a new in-store arm, offering retail insights, POP design and installation.
The new division complements SMP's highly successful large format printing business, producing outdoor and POP through digital, screen and litho print An average of 46% of shoppers change their purchasing decision in the last four feet due to POP material (MORI) and £1.2 billion is spent in the UK alone by brands and retailers on POP with no real idea of what they are getting back for it
"the last 4 feet" has been created to address this, by helping clients understand their current rate of ROI via a bespoke retail insights tool called POPWatch.
" the last 4 feet" activates clients' POP campaigns via state of the art in-house POP production and then ensures compliance and measurable placement through installation and auditing.
Finally via the POPWatch tool, the new ROI is measured, this shows exactly how effective the POP is in-store.
Neil Johnson, Business Unit Director of "the last 4 feet", commented: "SMP is an 80-year-old printing company with excellent environmental and quality standards; SMP has state of the art innovation and services such as 3D Solid Vision and creative cardboard engineering.
The last 4 feet complements these services by ensuring POP spend gives maximum ROI and is extremely effective in a measurable way.".
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