Product category:
Integrated marketing
News Release from: Landround
Edited by the Marketingservicestalk Editorial
Team on 28 February 2008
Media Wales rewards readers with free
flights
From 3 March, readers of the South Wales Echo will be able to collect tokens printed in the newspaper that can be redeemed for a voucher entitling them to a return European flight.
Provided by Discover Promotions, operated by Landround, the voucher can be redeemed for a return flight to Amsterdam, Barcelona, Dublin, Edinburgh, Geneva, Madrid, Malaga, Milan or Paris To qualify for the promotion, readers must collect eight out of a total of 10 tokens available, including at least one from a Saturday edition of the South Wales Echo
Ricardo Ferreira, Account Manager, Discover Promotions, commented: "We have run a number of successful flight promotions for both local and national newspapers over the years, and believe this promotion will be equally successfully for Media Wales".
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