Product category:
Integrated marketing
News Release from: Landround | Subject: free flight promotion
Edited by the Marketingservicestalk Editorial
Team on 21 January 2008
Leekes boosts in-store spend with
Discover
UK independent retailer Leekes is rewarding customers spending GBP1,000 or more in any of its department stores with a voucher offering two return European flights.
A first for Discover Promotions, operated by Landround, each voucher entitles the recipient to two return flights to a choice of nine European destinations, including Amsterdam, Barcelona, Brussels, Dublin, Edinburgh, Geneva, Malaga, Milan and Paris There is no obligation to book accommodation, so the recipient can source their own, although it can be provided when booking with Landround Travel
This article was originally published on Marketingservicestalk on 21 Mar 2007 at 8.00am (UK)
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Ricardo Ferreira, Account Manager, Discover Promotions, commented: "This fantastic promotion offers great appeal to a broad selection of Leekes' customers as it enables a couple to travel to some of the most exciting cities in Europe.
"It is the first time Discover Promotions has offered flights in this way, and we expect it to prove very popular with clients and customers alike".
Martyn Lewis, Marketing Business Manager at Leekes, believes the promotion helps to set Leekes apart from its competition.
"It's a busy time of year in the retail sector and we were looking for a promotion that would give us a tangible point of difference during the Winter Sale season.
"Free flights also have the benefit of giving people something to look forward to in the New Year".
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