Product category:
Integrated marketing
News Release from: Landround
Edited by the Marketingservicestalk Editorial
Team on 10 October 2007
FHM runs free-flight subscription offer
Emap Consumer Media will be promoting its FHM and Empire titles by offering every reader two return European flights if they subscribe, in a deal through Discover Promotions.
Readers subscribing to either title will receive a voucher entitling them to two return flights to Amsterdam, Dublin or Paris from Discover Promotions Ben Holland, Head of DM for Emap London, was looking for another innovative campaign to boost subscriber numbers
This article was originally published on Marketingservicestalk on 21 Mar 2007 at 8.00am (UK)
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Birmingham's premier retail and lifestyle development, The Mailbox, is rewarding customers who spend GBP500 or more in one day at participating retailers with two return flights to Europe.
Working with Landround to offer two free flights was the perfect opportunity.
He stated: "The two European Flights offer gives readers something genuinely different and exciting - I believe this is the best subscription offer ever for consumers in the UK".
For the environmentally aware, the carbon emissions of each flight will be offset thanks to a partnership between Landround, the operator of Discover Promotions, and The Carbon Neutral Company.
Ricardo Ferreira, Account Manager, Discover Promotions, commented: "Whether it's a romantic break or a weekend away with friends, our two European flight promotion has broad appeal and represents tremendous value; we are delighted to be working with Emap Consumer Media to promote these key titles".
The voucher entitles the holder to two free* flights to one of three European destinations - Amsterdam, Dublin, or Paris - from a London airport (*excludes airport taxes and passenger service charges).
Departures from other regional airports may be available for a supplement.
A minimum of three nights' accommodation must be booked with Landround Travel .
Voucher holder plus accompanying passenger must travel together on the same outbound and return flights.
Additional passengers may travel with the voucher holder at the best available rates.
The voucher is valid for one booking only and only one voucher may be used per household.
Discover Promotions is owned and operated by Landround.
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