Product category:
Integrated marketing
News Release from: Landround | Subject: Buy and fly! e-buy
Edited by the Marketingservicestalk Editorial
Team on 08 August 2007
Buy and fly! programme embraces
e-commerce
Buy and fly! - the UK's best value travel, leisure and lifestyle reward programme - is pleased to announce the addition of over 60 new collection opportunities with the launch of "e-buy".
The exciting new e-buy initiative allows buy and fly! collectors to earn buy and fly! points when they shop online with retailers such as MandS, Comet, Woolworths, Hamleys, Majestic Wine, Play.com, Toys 'R' Us, and Next To earn points, collectors simply log in to the buy and fly! website using their account number, click on the logo of the retailer they wish to purchase from, and they are taken to the retailer's website
This article was originally published on Marketingservicestalk on 21 Mar 2007 at 8.00am (UK)
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The number of points available differs from retailer to retailer, but additional points are available when the collector pays using the buy and fly! MasterCard.
Colin Gibson, Chief Executive at Landround, operator of buy and fly!, commented: "The launch of e-buy is very exciting as it significantly increases the collection opportunities available to buy and fly! collectors as they can now earn points when shopping online with many of the UK's top retailers".
buy and fly! is the points-based travel reward programme operated by Landround in the UK, Republic of Ireland and as Compra y Vuela in Spain.
Buy and fly! features 19 of the world's leading airlines: Air Europa, Aer Lingus, Air France, Alitalia, American Airlines, Air Canada, bmi, Cathay Pacific, Continental Airlines, Delta, flybe, Iberia Airlines, Icelandair, KLM, Monarch Scheduled, TAP Air Portugal, Singapore Airlines, Swiss and Virgin Express.
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