Mailbox offers European flights from Discover
A
Landround product story
Edited by the Marketingweek Marketplace editorial team
Mar 21, 2007
Birmingham's premier retail and lifestyle development, The Mailbox, is rewarding customers who spend GBP500 or more in one day at participating retailers with two return flights to Europe.
Following a campaign using collectable GBP50 holiday vouchers, The Mailbox has once again teamed up with Discover Promotions to reward its customers.
Destinations covered by the new promotion include: Alicante, Amsterdam, Barcelona, Cork, Dublin, Geneva, Malaga, Milan and Paris.
The promotion began on 9 March 2007 and runs for three months, and is being supported by significant marketing activity, including an advertising campaign on Central Television.
Paul Quinn, general manager at Discover Promotions, commented: "We are delighted to be working with The Mailbox again on this fantastic promotion.
"At Discover, we endeavour to meet the exact needs of our clients.
"This is the first time we have offered two flights to so many destinations and I am sure it will prove very popular.
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