Lateral Group firms secure recall scheme contract

Data Lateral and Howitt - both part of the Lateral Group - have secured a three-year contract to continue to campaign manage the Specsavers recall programme.

Data Lateral and Howitt - both part of the Lateral Group - have secured a three-year contract to continue to campaign manage the Specsavers recall programme.

Data Lateral provides a data management and analytics service for the Specsavers recall programme.

The programme targets more than 450,000 customers per week with a highly customised and personalised recall letter, generating critical volumes of revenue and customer retention.

Howitt manages the production, enclosing and fulfilment of recall communications, managing the output of the individually customised and personalised recall pack.

Each pack incorporates dynamically compiled propositions, store and customer details resulting in more than one billion potential variations.

To maximise the effectiveness of the programme, Lateral Group's analysts and production specialists continually monitor the programme's performance and support Specsavers with a detailed marketing optimisation plan encompassing the targeting, creative and production of the programme.

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