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News Release from: Kogan Page | Subject: New Strategies for Reputation Management
Edited by the Marketingservicestalk Editorial
Team on 18 December 2007
New Strategies for Reputation Management
Kogan PAge is shortly to publish New Strategies for Reputation Management, by Andrew Griffin, Managing Director of Regester Larkin, a leading reputation consultancy in the UK.
In New Strategies for Reputation Management, Andrew Griffin, Managing Director of Regester Larkin, argues that corporations should stop pussyfooting around reputation issues; they should take the bull by the horns and actively engage with their stakeholders Ivor M Godfrey-Davies, Head of Group Corporate Relations, HSBC Holdings, said of the book: "Challenges many of the traditional beliefs about reputation management which are unsuited to the realities of the world of mass and almost-instant communication"
This article was originally published on Marketingservicestalk on 9 Jul 2007 at 8.00am (UK)
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"Andrew Griffin writes in a lucid style and uses plenty of relevant examples; this text should be read by all those who manage or own companies - and indeed those who advise them", said Luke Johnson, Founder, Risk Capital Partners and Chairman of Channel 4 Television.
New Strategies for Reputation Management will be published by Kogan Page on 31 January.
In it, reputation specialist Andrew Griffin argues that the received wisdom on reputation management is inadequate for the challenges presented by changing external realities.
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In a world where issues are global, trust in companies is declining and everyone plays the 'blame game', corporate strategies of quiet engagement are failing.
Griffin urges companies to change the way they prepare for and manage crises, be confident and assertive in issues management and actively engage with their stakeholders: in short corporations should be pro-active instead of re-active.
The book features numerous case studies of successful/ failing reputation management.
BP: from media darling to media pariah; Buncefield oil depot explosion; Climate change: Wal-Mart, Exxon and Virgin; Richard Branson and Virgin Trains crash; Nestle: baby killers or life savers?; Rynair; Starbucks and Ethiopian beans.
Andrew Griffin is a corporate reputation specialist.
He advises some of the world's leading companies and most trusted brands on crisis management, issues management and corporate citizenship.
He is Managing Director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline.
He is an adviser to senior executives on sudden incidents and longer-term reputation risks and takes a particular interest in corporate positioning on controversial issues.
He is a regular speaker, writer and commentator in this critical area of management and corporate communications.
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