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News Release from: Kogan Page | Subject: Adland: A Global History of Advertising
Edited by the Marketingservicestalk Editorial
Team on 09 July 2007
Media guru writes riveting history of
advertising
Mark Tungate's Adland: A Global History of Advertising explores the industry's international development and is "a must for anyone interested in the history of advertising" - Sir Alan Parker.
Paris-based media journalist Mark Tungate interviewed leading lights in the advertising industry before writing his new book Adland: A Global History of Advertising Described as "Immensely readable" by Sir Martin Sorrell, CEO, WPP, and "A great story: full of character, fun and life" by Kevin Roberts, CEO Worldwide, Saatchi and Saatchi, and "A must for anyone interested in the history of advertising" by Sir Alan Parker, the book includes brand new interviews with, among many others, Jean-Marie Dru (President and CEO, TBWA), John Hegarty (Chairman and Creative Director, BBH), Maurice Levy (President, Publicis Group), George Lois (Madison Avenue art director), Emanuele Pirella (Italian copywriting guru), Keith Reinhard (Chairman Emeritus of DDB Worldwide), Kevin Roberts (CEO Worldwide, Saatchi and Saatchi), Sir Martin Sorrell (Chairman, WPP) and Cilla Snowball (Chairman, AMV.BBDO)
This article was originally published on Marketingservicestalk on 10 Jul 2007 at 8.00am (UK)
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Adland, published by Kogan Page on 26 July, is the first book to explore the development of advertising from an international perspective.
It traces the evolution of the current global advertising landscape from its origins in the early 19th Century to the explosion of digital media and the end of traditional TV viewing habits.
Tungate tramps Madison Avenue in the footsteps of creative legends Bill Bernbach and David Ogilvy, and gets inside giant Tokyo agency Dentsu.
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He conducts dozens of interviews with the leading names in the ad business: from hard-bitten survivors of the golden age to today's hotshot creative directors.
What was it like to work in Manhattan in the 1950s or London in the 1980s? How has advertising contributed to popular culture? How did the dotcom boom and bust change the face of the industry? Can TV advertising survive the digital revolution? What will the agency of the future look like? Adland answers these questions as the author takes us from London to New York, from Paris to Milan and on to the emerging markets of Central Europe, South America and Asia, in this, the first global history of advertising.
Mark Tungate is a British journalist based in Paris.
He is the author of the bestselling Fashion Brands: Branding Style from Armani to Zara, also published by Kogan Page.
He is a regular correspondent for the advertising industry journal Campaign and writes a weekly column for the French marketing magazine Strategies.
His work has appeared in The Times and Telegraph newspapers.
He also contributes to the trend forecasting service Worth Global Style Network (WGSN.com).
He writes the text for the annual Epica Book, a roundup of the best European advertising.
In France, he is co-presenter of a weekly TV show about advertising creativity.
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