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Kogan Page
Address:
120 Pentonville Road
London
N1 9JN
UK
http://www.kogan-page.co.uk
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Listing of all 15 news releases from Kogan Page:
Effective Writing Skills for Public Relations
Kogan Page is to publish Effective Writing Skills for Public Relations, by style veteran John Foster.
News from Kogan Page (19 June 2008)
Brand management strategies from leading marketer
The revised edition of New Strategic Brand Management tackles issues such as internationalisation and globalisation, portfolio concentration, megabrands and managing brand architectures.
News from Kogan Page (26 February 2008)
New Strategies for Reputation Management
Kogan PAge is shortly to publish New Strategies for Reputation Management, by Andrew Griffin, Managing Director of Regester Larkin, a leading reputation consultancy in the UK.
News from Kogan Page (18 December 2007)
Branded Male explores how to market to men
Mark Tungate's new book, published by Kogan Page, explains with humour and precision how to reach the growing male market.
News from Kogan Page (14 December 2007)
Marketing research techniques to boost profits
Guerrilla Marketing Research, published by Kogan Page, explains why small and medium-sized businesses can benefit from conducting focus groups and surveys.
News from Kogan Page (21 November 2007)
Marketing guru advises on marketing strategy
Clear and Concise: Malcolm McDonald on Marketing Planning, published by Kogan Page on 10 January 2008, helps to appreciate the benefits of rigorous marketing planning.
News from Kogan Page (20 November 2007)
Kogan Page updates Brand Rejuvenation book
In the new edition of Brand Rejuvenation, Jean-Marc Lehu examines the challenges faced by brands trying to avoid brand stagnation and explains how they can be re-energised.
News from Kogan Page (16 November 2007)
The Handbook of Field Marketing
The Handbook of Field Marketing, published by Kogan Page, is one of the very few books which look at face-to-face direct marketing.
News from Kogan Page (14 November 2007)
Ind revises Living The Brand book
The revised edition of Nicholas Ind's Living The Brand includes several new examples such as Quiksilver, Greenpeace, Ferrari, Wikipedia and iPod.
News from Kogan Page (24 October 2007)
Book identifies key factors for retail success
How to Succeed at Retail by international business experts Keith Lincoln and Lars Thomassen features 25 case studies that demonstrate how some of today's leading brands sell themselves to shoppers.
News from Kogan Page ( 2 August 2007)
Stroud book explores neglected 50-plus market
Dick Stroud, Director of 20plus30, a marketing consultancy that advises companies on how to reach the over-50s, has written a book on that ignored consumer group, The 50-Plus Market.
News from Kogan Page (12 July 2007)
New book demystifies marketing communications
Profitable Marketing Communications, co-authored by Antony Young, President of Optimedia US, explains how marketing can bring tangible financial results to the bottom line.
News from Kogan Page (11 July 2007)
Bird book analyses digital as direct medium
In his updated and revised edition of Commonsense Direct and Digital Marketing, Drayton Bird explains why the internet is the near-perfect direct marketing medium.
News from Kogan Page (10 July 2007)
Publisher delivers volumes of marketing expertise
Kogan Page is a leading publisher in Europe of books on marketing and branding including titles published in partnership with the Chartered Institute of Marketing.
News from Kogan Page ( 9 July 2007)
Media guru writes riveting history of advertising
Mark Tungate's Adland: A Global History of Advertising explores the industry's international development and is "a must for anyone interested in the history of advertising" - Sir Alan Parker.
News from Kogan Page ( 9 July 2007)
