Knifedge creates films for Dore programme
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Knifedge Creative Network product story
Edited by the Marketingweek Marketplace editorial team
Jul 1, 2009
Knifedge has created two short animated films for Dore, the personalised treatment programme for people with learning difficulties.
Dore is a drug-free, science-based exercise programme designed to help children and adults with learning difficulties such as dyslexia, dyspraxia, ADHD and Asperger's.
Knifedge's two one-minute films use bright colours, simple visual analogies and a clear narrative to explain the journey through the Dore programme in everyday language.
The films feature prominently on the Dore website.
Tim Bird, creative director at Knifedge, said: 'Animation allowed us to keep the focus on an individual's journey through the Dore programme, yet in a way that adults, young people and children could all relate to.
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