Event has promotions and incentives focus

An Incentives and Promotional Marketing Live product story

Edited by the Marketingweek Marketplace editorial team Jan 21, 2010

The Incentives and Promotional Marketing Live exhibition is set to be held on 21-22 September at the NEC in Birmingham.

The event, organised by Waypoint, features more than 200 exhibitors, including manufacturers, suppliers and service providers, showing the latest promotional marketing products, techniques and services.

It also features a programme of seminars spread over three seminar theatres, with training workshops, keynote addresses and speeches from experts in the industry.

The show will deliver an audience of professional marketers and motivators from the private and public sector.

Incentives and Promotional Marketing Live is run alongside Print for Business Live and will also benefit from the 20,000 visitors who attend the NEC for the Event UK Leisure Industry Week and Call Centre shows.

The event will be publicised by a comprehensive marketing and PR plan targeting core marketing titles as well as sales promotion, incentive, sales customer loyalty, HR, employee reward, secretarial, retail, government/local authority and regional business press, as well as an integrated social media campaign.

Incentives and Promotional Marketing Live is endorsed by the British Promotional Merchandise Association and supported by the Institute of Sales Promotion and the Direct Marketing Association.