Product category:
Web design and development
News Release from: Kerb
Edited by the Marketingservicestalk Editorial
Team on 07 February 2008
Viral game helps young people manage
money
A viral game encouraging players to attack the opposition with weapons including dog poo and beehives has been launched by online charity YouthNet to help young people better manage their money.
The game 'Turf War' was created by digital marketing agency Kerb for the charity's online guide to life for 16-24 year-olds Kerb Creative Director, Jim McNiven, said: "We have a strong history of successful viral campaigns aimed at educating young people
"The key to a successful viral game is great game play and a sense of humour - and this one definitely has both".
TheSite.org hosts information and advice on key issues affecting young people, from sex and relationships to law and money, and receives around 500,000 unique users per month.
YouthNet Chief Executive Fiona Dawe said: "This viral is part of an integrated marketing campaign to help improve the financial capability of young people, and another example of the innovative use of new media to reach them.
"In addition to the content on TheSite.org and the viral game, we are introducing video and audio content, and are continuing to increase our presence on social networking sites".
Turf war is being promoted to young people with a banner advertising campaign and seeding on game websites, as well as targeted PR in relevant media.
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