Product category:
Search marketing
News Release from: Kenshoo
Edited by the Marketingservicestalk Editorial
Team on 09 April 2008
Arts Alliance funds Kenshoo European
expansion
Venture capital firm Arts Alliance has completed an investment in Kenshoo, a leading provider of search engine marketing automated technologies.
The deal is Arts Alliance's first investment in the fast-growing search engine marketing (SEM) space Kenshoo, an Israel-based company founded in 2006, is a provider of search marketing automated technology for advertisers and agencies worldwide
This article was originally published on Marketingservicestalk on 14 Dec 2007 at 8.00am (UK)
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Its flagship product is Kenshoo Search, an end-to-end SEM solution which automates the creation and management of labour-intensive search marketing campaigns.
Kenshoo Search works with the major search engines, such as Google, Yahoo and MSN, thereby enabling the most comprehensive SEM management, optimisation and reporting.
Kenshoo's solutions allow customers to rapidly build and maintain effective search engine marketing campaigns and help them meet their advertising goals.
By removing the technical barriers for search engine marketing, Kenshoo Search frees companies to focus on important strategic issues such as increasing traffic, raising conversion rates and improving ROI.
Arts Alliance is the second venture capital fund to invest in Kenshoo, joining leading US VC firm Sequoia Capital, which invested in the company in late 2007.
The investment by Arts Alliance will enable Kenshoo to develop its business in the UK and will provide a platform from which the company can increase its presence in the European SEM marketplace.
Thomas Hoegh, Managing Partner of Arts Alliance and a Board Member of Kenshoo, said: "We were impressed with Kenshoo because of its innovative approach to search engine marketing.
"This is a great team that has developed market-leading technology that solves the problems of online advertising by using a unique quality management approach.
"Kenshoo has already built an impressive client list and we are excited to have the opportunity to help it expand its client base in Europe".
Yoav Izhar-Prato, CEO and co-founder of Kenshoo, added: "To have attracted another high-calibre investor like Arts Alliance is an important endorsement of Kenshoo's business and we believe they will be instrumental in helping Kenshoo to expand its market share both in the UK and in continental Europe".
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