Product category:
Search marketing
News Release from: Kenshoo | Subject: Kenshoo Search
Edited by the Marketingservicestalk Editorial
Team on 14 December 2007
Sequoia invests in Kenshoo Search
technology
Sequoia Capital and Kenshoo, provider of innovative search marketing automated solutions, have announced a strategic collaboration on official closing of the institutional funding round.
Kenshoo's flagship product, Kenshoo Search, is an end-to-end SEM platform, which automates the labour-intensive process of building and optimising cross-channel search campaigns The investment by Sequoia Capital will be used to accelerate the company's rapid growth in key global markets, including the launch of an office in the UK in early 2008, and roll out to other global markets through the year
Kenshoo, founded in 2006, provides automated products and delivers an approach which enables clients to manage multiple cross-channel campaigns effortlessly and thoroughly by minimising customer acquisition costs, increasing traffic, and ultimately generating a higher ROI.
"Search is the six-letter puzzle facing advertisers and advertising agencies around the world", said Mike Moritz, Partner, Sequoia Capital.
"Mastery of search engine marketing is the biggest single challenge facing any marketer or advertiser.
"Kenshoo's SEM solutions offer a whole new lease on life for those who are baffled, perplexed or challenged by search - the largest change and biggest opportunity facing advertisers in the past fifty years.
"Sequoia Capital invested in Kenshoo because of its fresh approach to this task and because the company's battle-hardened software has already paid off in thousands of different search campaigns".
Yoav Izhar-Prato, CEO and co-founder of Kenshoo added: "We are thrilled to be joining forces with Sequoia, a partner with an unsurpassed track record of successful internet investments such as Yahoo!, Google, Apple, PayPal and YouTube.
"Kenshoo is determined to be the leading provider of innovative search marketing solutions; harnessing our in-depth knowledge of the industry, our clients' constructive feedback, technological strengths and continuous innovation - I believe we are well positioned to do so".
Kenshoo, headquartered in Israel, is a provider of end-to-end search marketing automated technology for advertisers and agencies worldwide.
The company's flagship product Kenshoo Search provides automated quality management for cross-platform search campaigns.
Kenshoo's unique technology and approach enables advertisers and agencies worldwide to reach high volumes, optimise campaigns and to boost ROI.
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