Kesslers display units showcase Zoggs swimwear

Kesslers International, a designer and manufacturer of bespoke and off-the-shelf merchandising solutions, has created retail units for Zoggs to promote its swimwear and goggle ranges.

The company was tasked with devising units that could attractively feature items the size of swimming goggles right up to the size of swimsuits without changing the retail unit.

The Zoggs display units have been created to attract and engage consumers, encouraging them to touch and feel the product.

They are colourful, easily shop-able units that depict the Zoggs lifestyle and complement the quality of the product and packaging.

'They have been strategically positioned in each outlet so that they sit on the edge of the landing zone when consumers enter each outlet and are in a position to stop, look, see and interact with the product on offer,' said David Annand, UK marketing manager for Zoggs.

Kesslers International was involved in the Zoggs project from the initial briefing to shipment in-store.

Throughout that time, Kesslers' design and technical teams worked closely with Zoggs marketing and sales to ensure every angle was covered for a successful outcome.

The units resulted in instant uplift in turnover as soon as they were launched, according to Kesslers.

Dorking Leisure Centre is currently showing a 73 per cent increase in average weekly sales compared with last year, while Harrow Leisure Centre exceeded its entire month's retail target by the end of the first week in the month the new units were introduced.

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