Kesslers creates merchandising units for Topshop
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Kesslers International product story
Edited by the Marketingweek Marketplace editorial team
Jul 2, 2010
Kesslers International has created an in-store cosmetics environment for fashion retailer Topshop to support the extension of its make-up range.
The brief was to create a shop-in-shop range of merchandising units to promote the anticipated brand extension of Topshop's make-up line.
Kesslers said the displays encapsulated the fresh and innovative spirit of the Topshop brand through creation of minimalist black-and-white units that tied in with the product range style and packaging.
The minimalistic design also helped to exaggerate the colours featured in the retailer's spring/summer 2010 line.
Project results saw an immediate increase in sales figures which exceeded the forecasted results.
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