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KDB
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Financial firms must boost marketing activity
Research from customer insight and database marketing specialist KDB has revealed that UK financial firms need to boost marketing to take advantage of the economic recovery.
News from Marketingweek Marketplace, 17 June 2010
Marketers balance client acquisition and retention
KDB has released a survey that suggests UK marketing decision-makers are beginning to balance customer acquisition and retention as economic recovery nears.
News from Marketingweek Marketplace, 2 February 2010
Financial services firms must market carefully
Consumer insight from KDB has suggested where and how financial services companies should target their marketing and customer relationship management (CRM) communications in the coming year.
News from Marketingweek Marketplace, 1 December 2009
KDB urges smart use of customer data
KDB has considered the importance of customer data smartly, especially during a period of financial uncertainty.
News from Marketingweek Marketplace, 28 October 2009
Direct marketing must be better targeted
Research by KDB has suggested that the vast majority of UK consumers believe that companies are failing in their efforts to reach them with relevant direct marketing communications.
News from Marketingweek Marketplace, 31 August 2009
UK firms 'ignoring customer insight', says KDB
Less than half of UK financial directors and managers think that companies in their industry sector are using customer data to drive marketing initiatives, according to a survey by KDB.
News from Marketingweek Marketplace, 28 July 2009
Finance directors support marketing investment
KDB has released a study that reveals that most UK finance directors support greater marketing investment during a recession.
News from Marketingweek Marketplace, 19 March 2009
KDB picks out SME and entrepreneur hotspots
Analysis by KDB of shareholder-directors across the country has revealed where marketers targeting small and medium enterprises (SMEs) and wealthy individuals could focus their efforts.
News from Marketingweek Marketplace, 15 December 2008
KDB gives customer downturn tips
Matthew Boot, chief analyst at KDB, has revealed how marketers can make the most of a customer downturn.
News from Marketingweek Marketplace, 10 September 2008
UK economy is migrating north
The KDB Annual Survey of UK Company Directors 2008 has found that more and more company directors are choosing to live outside of London and the South East.
News from Marketingweek Marketplace, 23 May 2008
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