Product category:
Search marketing
News Release from: Just Search | Subject: Predictive Profiler
Edited by the Marketingservicestalk Editorial
Team on 11 December 2007
Just Search tool increases website
conversions
E-commerce sites can now dramatically increase their sales conversions, thanks to a new artificial intelligence solution from search marketing agency Just Search.
The Predictive Profiler program monitors users' online behaviour and makes suggestions on suitable products and services, increasing their likelihood to buy Tags placed on the client's website track users' online activity, including purchases that are made and pages that are viewed and the information is then stored in a database
This article was originally published on Marketingservicestalk on 5 Dec 2007 at 8.00am (UK)
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Particularly useful for niche products, the tool has been proven to increase add-on sales and conversions immediately by up to 20 per cent, massively increasing return on investment.
"Working alongside pay per click and search engine optimisation campaigns, the solution enables traffic that comes to a website to not only be turned into a sale, but also provides the opportunity to increase the amount visitors spend," explained Justin Yates, sales director at Just Search.
"A significant amount of traffic that comes to a site is wasted, so Predictive Profiler helps to target relevant users and increase the ROI of search campaigns".
Through its research and development team, Just Search is continually developing new technologies and techniques to improve clients' websites and increase the impact of search.
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