Juniper report considers mobile messaging revenues

Juniper Research has revealed that while person-to-person (P2P) mobile messaging is set to reach USD106bn (GBP72.5bn) by 2014, revenues will decline in some areas.

Mobile messaging revenues are set for measured growth over the next five years, as market forces take effect.

SMS, MMS, mobile e-mail and IM traffic volumes will continue their rise, but the IP evolution is resulting in disruptive business models, increased competition from the web and commoditisation of established services.

According to a mobile messaging report from Juniper, the move from per-transaction to per-month billing models incorporating up to unlimited data and messaging bundles will see total P2P revenues in western and eastern Europe post declines, balanced to some extent by a healthy rise in revenues in developing markets, plus growth in ad-funded tariffs.

Meanwhile, web-based communities continue to integrate new messaging mediums, which could well impact MNO revenues in the increasingly open mobile-web browsing environment.

Ian Chard, analyst at Juniper Research and author of the 'Mobile Messaging and IP Evolution: Players, Strategies and Forecasts 2009-2014', said: 'For MNOs, mobile messaging investment is becoming a more considered decision.

'But mature services, such as SMS, will remain core revenue generators in the current economic environment given that messaging is an economical method of P2P communication.

The report found that smartphone users in particular, will continue to drive high usage levels, while there is also a significant opportunity in using mobile messaging mediums to interconnect the disparate digital communities evolving around gaming, social networking and VoIP.

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