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Public relations
News Release from: Jordan Communications
Edited by the Marketingservicestalk Editorial
Team on 09 May 2008
Jordan Communications backs EDM08
Hot on the heels of the announcement of the imminent launch of its publishing venture, Jordan Communications has agreed a media partnership, with European Directory Marketplace.
Jordan's new title ISM (Information Services Monthly) will be the brand that supports the conference - the flagship event for the European information services sector The launch of the ISM brand includes the magazine and the portal ismonthly.com
This article was originally published on Marketingservicestalk on 30 May 2007 at 8.00am (UK)
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Positioning the brand as the media partner for EDM (European Directory Marketplace), will see the ISM offering broaden, and will see ISM promoting the June event in London.
The timing is significant as both ISM and EDM see information services evolving in the coming year or two, as demand drives the mobile internet and providers are engaged in a race to develop innovative applications to increase usage, while revenue is expected to grow 500 per cent over the next five years.
EDM08 conference will lead off with a keynote by well-known industry leader Mike Short, Vice President of RandD, O2, Chairman of MDA, and past chairman of the GSM Association.
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The EDM08 conference sessions will cover the following.
Information Service Providers: what will be the mix of voice versus data search, who will be the information service providers of the future, what will they be delivering? - Advertising: what role will advertising play? - Operators: what role will operators play and how will they work with other participants? - Technology: what technologies will have the greatest impact on information service? - Content: what content will be in demand, and how can one deliver it? - Innovation Showcase: EDM08 will conclude with presentations by organisations with innovative products and services with critiques by leading investors - submit your application now.
Stuart Whitaker, of Whitaker Associates, the business behind EDM08, commented: "We're delighted to have ISM as a media partner for EDM08: we can each add significant value to the other's proposition.
"This is enhanced by the fact that we share a common perspective on the marketplace - that legacy markets will continue to experience tremendous pressures, while new players will provide innovative applications and platforms, that will drive significant growth".
Julian Jordan, ISM's publisher, added: "For ISM to be media partner with EDM - the premier European information services event - is something we're delighted about.
"We think it's a great fit and a great opportunity to build awareness for ISM and to support the continued success of the industry's 'must-attend' event".
EDM08 is being held at the British Academy of Film and Theatre Arts (BAFTA), in London.
An ISM 50 GBP registration discount is available.
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