Product category:
Media
News Release from: JML
Edited by the Marketingservicestalk Editorial
Team on 28 January 2008
JML's channel shopping spree
JML, the British innovative consumer brand, has just purchased two further television shopping channels from Sky's Electronic Programming Guide.
The acquisition of channels 652 and 656 will put JML at the forefront of the television shopping genre, with an unprecedented five channels The quintet of channels will be branded as JML on Sky Channel 631, JML Lifestyle on 632, JML Choice on 652, JML Ideas on 656 and JML Solutions on 657
This article was originally published on Marketingservicestalk on 16 Mar 2007 at 8.00am (UK)
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Relaunch for JML Direct TV shopping channel
JML, the consumer product brand retailer and leader in in-store video promotions, has relaunched its shopping channel JML Direct TV.
JML launched two channels (631 and 632) on 28 May 2007.
John Mills, Chairman of JML, commented: "In response to increasing customer demand we are delighted to acquire two more shopping channels; this is a significant addition to our portfolio, which includes retail, catalogue and our hugely successful website, jmldirect.com".
Ken Daly, JML's Managing Director, said: "Sales of JML products have doubled since 2004; in fact JML products have appeared in almost fifty per cent of British households.
"Purchasing these channels sends a clear signal about our intentions in television shopping: we want them to replicate the astounding success we've achieved in retail in 2007.
"We are primed for even further growth in 2008".
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