Product category:
Point of purchase, retail design
News Release from: JML | Subject: JML Direct TV
Edited by the Marketingservicestalk Editorial
Team on 16 March 2007
Relaunch for JML Direct TV shopping
channel
JML, the consumer product brand retailer and leader in in-store video promotions, has relaunched its shopping channel JML Direct TV.
After a period of running the channel as eeZee tv, JML is realigning it with its retail business and its growing website, JMLdirect.com JML Direct, channel 657 on Sky, relaunched on 1 March, with a rebranding exercise planned for later in the year
This is an exciting time for JML and it is planning to dramatically increase the size of its home shopping business.
Moves include bringing fulfilment and customer services in-house to its Jarrow offices and warehouse, recruiting a whole new infomercial production team and concentrating on developing the classic demonstration lines that JML is famous for.
In early 2006, JML relaunched its website, JMLdirect.com, and has seen sales grow dramatically since then, with sales in December 2006 340% up on December 2005.
JML is confident that with the same concentrated efforts pushed into JML Direct TV, it will soon become a serious competitor in the shopping channel world.
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