Infinity tracks infinite number of search keywords

Jellyfish has unveiled Infinity, a call-tracking service that links an infinite number of search keywords directly to phone-related sales or enquiries.

The company said this allows businesses to maximise their pay-per-click campaigns and ultimately boost their bottom line.

Infinity will allow Jellyfish to track all of the keywords within a search marketing campaign.

This technology creates a call-tracking tag using a keyword and visitor algorithm that allows Infinity to track an infinite number of keywords and visitors with a relatively small phone number pool.

The agency claimed that Infinity will link 100 per cent of a client's keyword portfolio to sales calls, helping businesses get a better understanding of their expenditure on paid search spend and the lifetime value of leads.

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