Jellyfish handles online florist's paid search
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Jellyfish product story
Edited by the Marketingweek Marketplace editorial team
Feb 17, 2010
Jellyfish has been selected by Blossom and Twigs to handle the online florist's paid search marketing activity.
The company hired Jellyfish to increase its visibility in search engine results rankings as it bids to win market share.
The paid search drive will initially see Jellyfish manage the account on a management fee pay-per-click basis before moving over to the agency's cost-per-acquisition (CPA) model once the CPA level has been established.
The campaign aims to drive traffic to Blossom and Twigs' main website to boost sales at a viable CPA through a sign-up process that makes ordering easier.
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