Jellyfish appointed to Fairpoint search brief
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Jellyfish product story
Edited by the Marketingweek Marketplace editorial team
Nov 20, 2009
Jellyfish has been appointed by Fairpoint to handle the consumer financial services group's paid search marketing brief.
The agency will use its pay-per-click methodologies and the creation of bespoke landing pages to help consumers find the right service to meet their individual needs.
The overall objective of the campaign will be to drive traffic to Fairpoint's no-obligation services.
Jellyfish will run the account using its Cost-Per-Qualified-Response model (CPQR), whereby the agency will only be paid when the campaign delivers a consumer to one of Fairpoint's advice programmes.
An additional benefit of the CPQR is that it will enable Fairpoint's team of advisers to focus on providing consumers a highly tailored service.
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