Jellyfish to handle Haymarket PPC campaign sites
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Jellyfish product story
Edited by the Marketingweek Marketplace editorial team
Oct 26, 2009
Jellyfish has been appointed by Haymarket Consumer Media to handle the magazine publisher's pay-per-click (PPC) campaign sites across a range of titles.
The paid search agency will handle paid search drives on a cost-per-acquisition basis for 'Stuff', 'F1 Racing', 'What Car?', 'Autosport', 'Autocar' and 'Gramophone' magazines.
It already handles the PPC campaign sites for Haymarket's 'Fourfourtwo' football monthly.
The aim of the PPC campaign sites is to drive annual subscriptions, trial offers and gifts by linking people from the paid search ads to dedicated campaign sites, which are also being built and run by the agency.
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