JDA PR picks up Scottish Gourmet account

Leeds-based JDA PR, part of The JDA Group, has been awarded the public relations account for mail-order food-delivery company The Scottish Gourmet.

All Scottish Gourmet dishes are made to order using only freshest ingredients that are fully traceable and completely GM free and include mouth-watering dishes ranging from light lunches to fisherman's catch, as well as a range of healthier options.

JDA PR was awarded the account after demonstrating a thorough understanding of the needs of The Scottish Gourmet and the market within which it operates.

The team also proved it can offer tangible solutions that will directly support the medium to long-term business objectives of the gourmet food supplier.

PR Director for The JDA Group, Jason Kelly, stated: "We are delighted to be able to represent such an established company and there is no doubt that we can support The Scottish Gourmet both in the short and long-term".

Dave Finlayson from The Scottish Gourmet added: "Having already worked successfully with Drama, the media planning and buying arm of The JDA Group, we felt that JDA PR was the right choice for us.

"JDA as a group focuses heavily on providing results-driven and tangible solutions and the PR team is no different; we are confident that JDA PR can reflect the true benefits of our offering within the market place and will deliver outstanding results".

The brief includes working alongside The Scottish Gourmet's current advertising programme, managed by Drama, and communicating key messages through the media that reflect the company's values and the quality of dishes it supplies.

The campaign will also focus on The Scottish Gourmet's 30th anniversary, which takes place this year.

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