Shoestring seminars for profitable signmakers

The organisers of Sign and Digital UK 2008 have recently announced their Seminar Theatre and claim to provide advice, solutions and inspiration to visitors of the show.

Berni Dack, founder and MD of marketing communication specialist JB Marketing and Consultancy, will be providing a thought-provoking "Marketing on a Shoestring" Masterclass on getting the best return on your marketing investment.

Featured on all three days of Sign and UK Digital, this seminar takes you through the basics of marketing communications; Dack will outline the issues facing every small company and entrepreneur, how to deal with some of these issues on a shoestring budget and how to think co-operatively in order to get the best return on investment for you, your suppliers and your customers.

At the end of each session JBMC invites you to bring some examples of your marketing material for professional comment.

Dack said: "Exhibitions organisers can sometimes forget that as much as they are putting on an event for a trade market, that the visitors are also business people who face normal problems like how to grow their business, pay the VAT man and try to promote themselves, never mind actually creating the work.

"After years of attending the show as both an exhibitor and a visitor I am delighted to be able to give something back to the industry by sharing my knowledge of the marketing communication process at these seminars".

JB Marketing and Consultancy is an independent marketing communications and design agency specialising in assisting companies market their products and services more effectively and has vast experience in the large-format printing and imaging industry.

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