Product category:
Integrated marketing
News Release from: J B Marketing and Consultancy Limited
Edited by the Marketingservicestalk Editorial
Team on 24 May 2007
GDL Group picks JBMC for outsourced
marketing
Midlands-based firm JB Marketing and Consultancy is working with resellers in the GDL Colourlink Group, offering channel marketing expertise to increase business in large-format printing.
JB Marketing and Consultancy specialises in marketing communications for manufacturers and resellers within the large-format print industry and as such has strong relationships with all the key trade publications, editors and freelances Its advantage in knowing the media, the products and major contacts within the industry, means the resellers save time on explaining in detail their markets and products and allows JBMC to react quickly to marketing opportunities
This article was originally published on Marketingservicestalk on 24 May 2007 at 8.00am (UK)
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Berni Dack, Managing Director for JBMC, explained: "The GDL Group knows that with our channel marketing experience and especially our knowledge of the large-format print market, we can help their members with marketing strategies that will assist with business growth.
"We have an excellent team of qualified marketers and designers and this contract puts all of these skills at their disposal".
From its prestigious offices in Derbyshire, JBMC aims to help GDL Colourlink members maximise their budgets by making decisions on campaigns, advertising and PR that are effective as well as cost-effective at a much more competitive cost than a London-based marketing agency.
Dack continued; "We offer a service that allows our clients to use us as an "outsourced" marketing department - essentially providing a full marketing communications service without the employment issues that usually arise if brought in-house.
"Also, by contracting JBMC to assist resellers with their marketing, manufacturers are freeing up their already busy direct and corporate marketing machine to concentrate on their building their brand equity, while we concentrate on delivering marketing communications for the channel that are in line with that brand".
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