Alliance and Leicester goes for Smartdecisions

Alliance and Leicester is Jaywing's latest client for Smartdecisions, becoming the first high-street lender to use an integrated analytical multi-bureau approach to unsecured personal lending.

Smartdecisions is an online service that employs comprehensive and client-specific data analysis and access to multiple data sources to support robust risk decisions on credit applications.

Smartdecisions provides clients with access to a range of data sources, including credit bureaux, through a single online link; combining this with bespoke models and powerful analytics, allowing lenders to make more accurate risk decisions on their credit applications.

Clients are able to enjoy substantial bad debt savings, while at the same time responding to the calls for responsible lending.

The bespoke implementation went ahead following in depth retrospective modelling that proved an exceptionally strong business case for Jaywing's analytics.

Simon Baum of Alliance and Leicester commented: "The business case for introducing a multi-bureau approach using Jaywing's Smartdecisions was both strong and clear.

"The implementation was smooth and conducted in a timely fashion by a professional team of smart and committed people.

"We're already realising the benefits of improved lending decisions and this is another good example of a successful venture between Alliance and Leicester and Jaywing".

Andy Gardner of Jaywing added: "It's great to have Alliance and Leicester on board and leading the way.

"Using as much relevant and available data as possible and combining it with sophisticated analytics to make robust lending decisions is the only way banks can sensibly conduct business in our current economic and social climate.

"Both bank and customer see a genuine improvement: individuals will be assessed more accurately and therefore responsibly and will benefit from being a customer of a bank that has greater control of its credit decisions".

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