Product category:
Database management, list services
News Release from: Jaywing
Edited by the Marketingservicestalk Editorial
Team on 08 February 2008
Jaywing helps online bank launch in UK
Kaupthing Bank, one of the leading North European banks, has launched its online retail services offering, Kaupthing Edge, in the UK.
The internet bank soft launch took place on 4 January 2008 with assistance from fellow Digital Marketing Group members Jaywing and Graphico, and from consumer call handling specialist Gasbox Kaupthing Edge launched to the general public this week
This article was originally published on Marketingservicestalk on 10 Apr 2007 at 8.00am (UK)
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The team, with its strong banking credentials and history of working together to achieve rapid results, was tasked with developing the website; putting in place application processing, including appropriate online bureau checks via Jaywing's Smartdecisions, linked to the Kaupthing core banking and internet banking systems; and providing a customer service call centre.
John Echavarria, Director of Information Technology at Kaupthing, commented: "I am delighted by the team's ability to deliver our first UK online retail banking product in such a tight timescale, which is a testament to their 'can do' attitude.
"They are a professional team and we have enjoyed working with them; consequently we look forward to our continuing relationship".
Andy Gardner of Digital Marketing Group and Gasbox added: "This is just the sort of challenge we love to take on and I'm very proud of the team; it's an excellent example of how our consultancy, technical know-how and products work together to achieve a great end result".
Ben Langdon, chief executive of Digital Marketing Group, said: "We are extremely pleased to be working with Kaupthing on a project which lets us demonstrate our capabilities and skills across a range of areas".
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