Product category:
Database management, list services
News Release from: Jaywing | Subject: Signals
Edited by the Marketingservicestalk Editorial
Team on 10 April 2007
Jaywing makes 'Signals' at IDMF 2007
Jaywing, the UK's leading data specialist and part of the Digital Marketing Group, will be making 'Signals' at this year's IDMF, by focusing on its newly launched event data service.
Launched at the end of 2006 in response to research demonstrating that marketers would like to use more event-based data in their campaigns, and from actual campaign evidence proving the success of event-driven marketing, 'Signals' includes a range of different life and customer events, all driven by customer activity Whether data on moving house, new births or children's birthdays, 'Signals' provides marketers with accurate customer-driven information, enabling campaigns to be developed around these time-sensitive events
'Signals' is a fully managed service that includes selecting the best data, as well as data cleansing and deduping, profiling and targeting.
The service also handles complex rules management, maintenance of the prospect database and communications history, and independent sourcing of the best and most cost-effective multi-channel production, fulfilment and delivery.
In addition, Jaywing delivers analysis on the performance of campaigns and works closely with clients to make sure the campaigns deliver optimum results.
The Jaywing stand at the International Direct Marketing Fair 2007 (1-3 May, Earls Court 2, London) will again be an informal affair, encouraging marketers to take time out from the rest of the show, relax, and to meet with the Jaywing team.
Visitors to the stand will also be able to take part in a prize draw competition, with the chance of winning two bottles of 1996 Dom Perignon, which was given the highest-ever rating for any champagne by wine guru Robert Parker.
Jaywing will again be sponsoring the carrier bags at IDMF, and will showcase its full range of products and services, from analytics to database marketing and lists, to the latest products and techniques to help clients move from 'push' to 'pull' marketing.
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