Jack Morton runs London New Year's Eve display

A Jack Morton Worldwide product story

Edited by the Marketingweek Marketplace editorial team Dec 7, 2007

Jack Morton Worldwide, the experiential marketing agency, is producing a spectacular display to mark midnight on New Year's Eve over the Thames and London Eye for the fourth consecutive year.

The award-winning event, which is organised by the Mayor of London in conjunction with Visit London, has been honoured most recently with 'Public event of the Year 2006' at the Eventia UK Awards and also won the Event Gold Award for 'Best Celebration Event' (2005).

Jack Morton works closely with internationally renowned pyrotechnician Christophe Berthonneau and lighting designer Durham Marenghi to create the display.

Last year's breathtaking display was seen by an estimated 350,000 in central London and millions more on BBC1, which will be broadcasting live from the event again this year.

Jack Morton works in conjunction with multiple agencies across the capital to ensure the event is planned and delivered in a safe way.

These include: Metropolitan Police, Westminster City and Lambeth Borough Councils, Transport for London, The Port of London Authority and London Ambulance Service, and many more.

Mayor Ken Livingstone said: "It is fantastic that London's New Year's Eve firework display has been recognised within the events industry.

"London is one of the best cities in the world to visit during the Christmas period and the New Year's Eve fireworks display is world famous.

"It is one of the hundreds of attractions taking place in the capital during the Christmas and New Year period".

Last year's stunning 10-minute firework display supported by a full multimedia experience combining large-scale projections, an audio sound-scape and a spectacular lighting show.

This year's display promises to be just as spectacular and with many new surprises.

Julian Pullan, Managing Director, Jack Morton Worldwide, said: "We are thrilled to be once again supporting London's New Year's Eve celebrations and look forward to delighting London and the watching world with this year's display.

"It's a truly wonderful, inspiring spectacle and we're honoured to be part of such a successful award-winning team for this iconic event".