I Spy expands digital marketing service offering
An
I Spy product story
Edited by the Marketingweek Marketplace editorial team
Oct 27, 2009
I Spy has announced that it is repositioning itself as an integrated digital agency, offering a range of digital services including social media marketing, analytics and search.
The company has dropped the word 'search' from its name, signalling its shift towards offering an extended range of digital services.
It has rebranded itself as 'the Uptimisation Agency', which it said expresses the benefits of going beyond commoditised optimisation to 'up expectations' for clients.
The rebrand and positioning was developed by creative positioning agency Underground BLC, and is supported by an integrated digital marketing campaign and a website.
The website was built by the Digital Tribe.
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