Product category:
Integrated marketing
News Release from: iris
Edited by the Marketingservicestalk Editorial
Team on 13 June 2008
Lavazza appoints iris Experience
Lavazza, the Italian coffee specialist, has announced the appointment of London-based experiential agency iris Experience, as part of a new marketing drive.
The account win will see iris Experience support the business on a number of event activations to support a new product launch over the coming months Lavazza, with its modern Italian flair and passion for coffee, is now one of the world's most recognised coffee brands since the early 1900s, with a turnover over of over euro1 billion
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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From coffee shops, to bars and restaurants, Lavazza produces a range of over 20 blends of coffee for the UK market, plus a range of 15 machines, ensuring coffee lovers around the world can enjoy it 'the Italian way'.
Claire Rushworth, Marketing Manager Lavazza Coffee (UK), said: "As the coffee culture in the UK continues to grow and consumers become more discerning, we relish the opportunity to give them a taste of what real coffee is all about.
"We selected iris Experience because of their understanding of the brand, commitment to delivering against the business objectives and their creative expertise".
Sarah Abra, Group Account Director at iris Experience, said: "The coffee market is highly competitive, with Lavazza setting the standard among the premium brands.
"Finding new ways of attracting customers and educating them on the quality of Italian coffee is a challenge that we relish".
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