Iome event planning tool generates revenues

Wicoms has partnered with Iome to deliver a white-labelled social event planning tool to its customers in the UK leisure and hospitality industry.

The Iome Plotstar service will be accessible via Wicom's WiFi and entertainment networks that are available in a range of leisure locations, including holiday and leisure parks, stadiums, hotels and conference venues.

The free-to-use digital event-planning tool will reach a combined community of more than 50 million consumers annually who reside at Wicom's customer sites.

The Plotstar service will be individually branded for each Wicoms customer, in order to match their existing corporate look and feel.

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