Event planning tool boosts web and mobile revenues
An
Iome product story
Edited by the Marketingweek Marketplace editorial team
Dec 15, 2009
Independent News and Media has partnered with Iome to launch a white-labelled social event planning tool on the 'Independent' newspaper's website.
The service creates new web and mobile revenues for the publisher as part of its 2010 digital media strategy.
The free-to-access service provides the website's visitors with a tool that helps them plan their social lives and make savings via discount vouchers.
The 'Independent' will generate revenues through the service, on purchases made through the portal (such as theatre tickets and restaurant bookings) in addition to advertising and sponsorship.
By partnering with Iome, the 'Independent' has been able to go to market with its new branded service in less than three weeks from inception of the project.
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