Iome Plotstar platform learns customer behaviour

Iome has launched Plotstar, a digital media service that enables consumers to discover, plan ahead and share events, activities and plans, based on their current or intended location.

Plotstar, which is available via any Internet-connected device, will also enable individuals to book restaurants, cinema and theatre tickets, share event plans with friends via social networks and access relevant discount vouchers and offers that are personal to them.

The service is initially being launched to business, brands, retailers and marketers that wish to deliver highly targeted digital services, offers and advertising to their consumers' device of choice.

The platform has the ability to learn consumer behaviour, in addition to understanding likes and dislikes, delivering a personalised and relevant service.

Plotstar allows individuals to discover places, events and activities based on their current or planned location and create plans around these.

Discount coupons are also integrated to give consumers the ability to make savings as part of their personal plans.

Plans can be shared with friends via Facebook, Twitter, SMS or e-mail.

Plotstar also has the ability for users to add their own content, including photos from the event, venue ratings and messages.

The Iome managed-service platform provides access to more than 2.5 million locations and listings, 500,000 events and many online and mobile vouchers, all of which are geolocated.

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