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Marketing strategy and consultancy
News Release from: Invest In France
Edited by the Marketingservicestalk Editorial
Team on 02 May 2008
France's 3-D imaging sector focuses on
games
France's 3-D imaging sector is preparing for the future in video games and virtual reality markets.
In 2007, the size of the French video game market grew to EUR 2 billion, an increase of 10 per cent compared with the previous year Three French publishers already figure amongst the world's top 15 leading publishers of video games: Vivendi Universal Games, UbiSoft and Atari/Infogrames, as well as two of the primary producers of mobile phone games, Gameloft and Zenops
This article was originally published on Marketingservicestalk on 12 Jul 2007 at 8.00am (UK)
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Around 60 independent studios (Darkworks, WideScreen Games, Hydravision, Quantic Dreams, Monte Cristo, etc.) currently make their talents and technical skills available to producers all over the world.
Foreign companies attracted by this sector include US company Electronic Arts, which has based its French subsidiary in Lyon and employs 60 people.
Studios and producers from the United Kingdom, Japan and South Korea have chosen France as their launch pad for the European market: Codemasters, Koei France, Konami France, Namco Bandai, NCSoft, Freeze Interactive and Gravity.
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Supporting the video game industry is a priority for the French government and the "credit d'impot creation" (tax credit for new businesses), encourages this by granting up to a 20 per cent deduction for production costs on specific innovative games.
Moreover, France has introduced the best tax credit system available in Europe to industries willing to invest in RandD projects; 50 per cent of RandD costs can be reimbursed the first year.
In the audiovisual area, France is recognised worldwide as having expertise in film production, stemming from its historic cinematic tradition, which continues with studios such as Buff or Mikros.
3-D applications are also being developed in industry.
French software company Catia, owned by Dassault Systemes, is the world leader in computer-assisted design (CAD), and created an entirely virtual platform of the new Dassault Falcon 7X plane.
Within the automobile industry, Peugeot Citroen SA created CAVE, an innovative 3-D immersion system.
Danish company ESoft Systems, specialising in advanced visualisation (360-degree effect) of properties on real estate internet sites, recently chose France to open its first international office.
Clusters are preparing for the future by giving strong support to research and education in this sector, as seen with Cap Digital in the Ile-de-France and Imaginove in Rhone-Alpes, and in IT and communications centers (ie Images et Reseaux in Brittany).
"The production of 3-D images is essentially based on qualified talent and digital technology, which is helped by the mobility of production factors such as skilled personnel, all of which can be found in France - France abounds with creative and innovative talent in new technologies," said Philippe Favre, CEO of Invest in France Agency.
Invest in France Agency (IFA) promotes and facilitates international investment in France.
The IFA network operates worldwide.
IFA works in partnership with regional development agencies to offer international investors business opportunities and customised services all over France.
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