IDM and LSBU launch MSc in digital marketing
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The Institute of Direct Marketing product story
Edited by the Marketingweek Marketplace editorial team
May 25, 2010
The Institute of Direct Marketing (IDM) and London South Bank University (LSBU) have announced the launch of a Masters of Science degree (MSc) in digital marketing.
With this programme, graduates of the IDM's certificate and diploma in digital marketing will be able to take their study to a higher level by completing a Masters top-up qualification.
To gain the MSc, IDM graduates need to complete two additional university modules at LBSU - digital marketing and research methods - along with a digital marketing dissertation.
LBSU will begin running the MSc in digital marketing in January 2011 at its campus near London Waterloo.
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