IDM B2B Marketing Conference focuses on change

The Institute of Direct Marketing (IDM) is to launch a programme for change at its annual Business-to-Business Marketing Conference, set to take place on 19 May 2010.

Entitled 'Marketing Strategies for a Brave New World', this year's programme both acknowledges the change marketers have witnessed in the last few years and aims to give delegates the ideas, structures, practical knowledge and confidence to turn change to their advantage going forward.

The opening keynote of the conference is entitled 'Thriving After the "Great Recession"' and will be given by Prof Paul Fifield, visiting professor of marketing strategy at Southampton University.

Deane McIntyre, head of campaigns and online at Vodafone Global Enterprise, will present a case study entitled 'On- and Offline Marketing'.

David Chalmers, head of digital marketing, Europe, at Cisco Systems, will present a case study entitled 'Riding the Hype of Social Media for B2B Marketing'.

Duncan Brown, European managing director at Influencer50, and Lisa Hutt, EMEA programmes director at Salesforce, will offer a case study update on influencer marketing.

Matthew Palmer, marketing spend effectiveness lead at Deloitte Consulting, will present 'Marketing Effectiveness - What's Effective in the New Economy?'
The closing keynote is entitled 'B2B Game Changers - Companies that are Changing the Rules of B2B Marketing' and will be presented by Paul Cash, chief executive officer at Hurricane.

The conference will also include four breakout sessions on: big content marketing live experiment; harnessing the power of online B2B communities; the latest in automation - marketing at the speed of change; and B2B brand marketing from Google University.

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