IDM launches four new digital training courses

The Institute of Direct Marketing (IDM) has launched four new digital training courses to its spring 2010 programme in response to ever-evolving marketing practices.

'Developing an Integrated Social Media Strategy' (2 March 2010) goes beyond networks, tools and techniques to give delegates the understanding that will enable them to integrate essential social media strategies into overall business objectives.

'Best Practice Google Analytics' (4 March 2010) offers a best practice approach to configuring Google Analytics so that marketers can gain a richer insight into their website visitors, website performance and their site's marketing effectiveness as a whole.

'Designing Persuasive Websites' (31 March 2010) provides the most important persuasion techniques needed to move website visitors along effective decision paths that will improve conversion by 10-50 per cent.

'Managing Digital Projects' (28 June 2010) is for those involved with specifying, commissioning or running large digital projects.

It will deliver skills in good planning, setting success criteria, project control, and disaster recovery.

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