IDM to offer networking events free to members
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The Institute of Direct Marketing product story
Edited by the Marketingweek Marketplace editorial team
Dec 16, 2009
The Institute of Direct Marketing (IDM) has announced that it is to make its knowledge and networking events free to its members for 2010.
To launch the programme, the IDM Data Council will host 'The Next Customer Relationship Revolution', presented by Alan Mitchell, a business writer and personal data and consumer empowerment researcher, on 28 January 2010.
Sponsored by DQM Group, the event examines the opportunities presented by the new technologies and thinking surrounding Volunteered Personal Information (VPI).
Mitchell, along with fellow speaker William Heath, will explain why re-writing the 'data contract' between individuals and organisations by handing customers control of their own data signals a new direction in customer relationships.
It brings with it greater relevance, lower costs, improved return on investment and increased competitiveness.
The decision to make the 2010 events programme free to IDM members comes as part of the institute's own customer relationship programme.
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