IDM launches eCRM training course

A The Institute of Direct Marketing product story

Edited by the Marketingweek Marketplace editorial team Nov 10, 2009

The Institute of Direct Marketing (IDM) has announced the launch of an eCRM training course.

The new course, entitled 'eCRM for Marketers', will join the IDM portfolio from 25 November.

Felix Velarde, course tutor and managing director at eCRM specialist Underwired, part of Amaze, said: 'Applying the principles of CRM to web marketing can yield revolutionising and completely trackable commercial - and financial - results.

'The course will teach the methods behind eCRM programmes, which increased digital channel revenues for the Sun's Fantasy Football League by 93.5 per cent, and show why the eCRM campaign for McCain Foods means brand consideration is up 52 per cent,' he added.

The course will provide the relevant information to show delegates how to establish and implement an effective eCRM campaign, including how to plan, schedule and cost an eCRM programme, estimate returns, set targets, select suppliers and evaluate results.

The first course will run at a specially reduced launch price on 25 November at the IDM offices in Teddington.